So it's that time of year again. I've glanced at the calendar, made a quick count of weekends and panic has started to set in. Yes .. Christmas is actually just around the corner and if you haven't already considered some digital holiday marketing then now is the time to do so.
Last week we attended the Sports CRM Summit at the ICC in Birmingham which gathered together data insight, marketing and communications professionals from a wide range of sports. Check out our key conference takeaways ...
Representative sport starts at an early age and although only a fraction of the aspiring youngsters go on to make it at the elite level, having an historical performance database on your leading players and athletes is a must in the digital era.
That phrase used to puzzle me as a child; I could never get my head round what it was trying to say - should I do something today or should I do it tomorrow? But in the working world it all became clear. If you find yourself with time on your hands then grab it.... It's a rare luxury and a great opportunity to catch up on the housekeeping!
If you are a regular reader of our blogs you'll know that at Sotic we are beginning to advocate the use of Digital Asset Management to deliver content to websites. Not ready for DAM yet? Here are some things you can do in preparation.
Using symbols in email subject lines is not new, but I still receive relatively few emails making use of them and so find them eye-catching. Have you used symbols before? If not, here's a very quick guide.
Student Matt Kefford is currently spending time on work experience in Sotic's Hastings office. He has provided his thoughts on the 2014 Wimbledon Championship and, like the rest of the UK, wonders if Murray can weave his magic again this year.
Replacing ERC Rugby, the Heineken Cup and Amlin Challenge Cup is a new organising committee based in Switzerland and two new tournaments: the European Rugby Champions Cup and the European Challenge Cup.
This weekend sees the Aviva Premiership Rugby Final between Saracens and Northampton Saints, the RaboDirect PRO12 Final between Leinster Rugby and Glasgow Warriors and the Top14 Final between Toulon and Castres. A great weekend of rugby to conclude a great season of European Rugby.
Sotic is proud to play a small part delivering the digital solutions on behalf of the tournament origanisers for the Aviva Premiership and RaboDirect PRO12 and have put together a few of the key stats based on our season's performance!
As specialists in delivering sports websites, Sotic is constantly keeping one eye on the 'now' and the other on the future. What will sports fans be expecting from the websites we build next season, the season after that, in five years' time? What can we do to stay ahead of these expectations and make sure that our solutions aren't falling behind?