Many businesses are stuck in the dark ages - the social media dark ages. Not in terms of a presence - the majority of companies now have a Twitter handle or a Facebook page - but in thinking that social media offers no potential for return on investment.
Having had so much success recently in the most conventional and traditional sports (rugby union, cricket, tennis), we thought we'd give some much needed coverage to pastimes that remain somewhat in the shadows.
As Aviva Premiership Rugby announced their fixtures on Thursday morning from the glamourous location of the BT Tower in London, Sotic assisted by making the fixtures available to fans on multiple digital platforms around two minutes after the 11am embargo.
We have seen how teams, companies and competitions harness social media to improve their products, but what about individuals in the sporting world? Too often we become aware of a sportsman's social media use because of the negative reaction it creates.
Today signalled the end of the only constant in my life outside of my family since I was born. In fact, scratch that, this feels like family. Sir Alex Ferguson's decision to end his career, one which has taken in St. Mirren, Aberdeen, Scotland and Manchester United, means that for the first time since I was born in 1987, my team are going to have a new boss.