So you've got your Facebook, Twitter and Instagram profiles and want to promote your club, team, brand or project. But how do you use each one? Do you simple fire out the same message or picture across each one or do you tweak it accordingly?
So it's that time of year again. I've glanced at the calendar, made a quick count of weekends and panic has started to set in. Yes .. Christmas is actually just around the corner and if you haven't already considered some digital holiday marketing then now is the time to do so.
Last week we attended the Sports CRM Summit at the ICC in Birmingham which gathered together data insight, marketing and communications professionals from a wide range of sports. Check out our key conference takeaways ...
Representative sport starts at an early age and although only a fraction of the aspiring youngsters go on to make it at the elite level, having an historical performance database on your leading players and athletes is a must in the digital era.
That phrase used to puzzle me as a child; I could never get my head round what it was trying to say - should I do something today or should I do it tomorrow? But in the working world it all became clear. If you find yourself with time on your hands then grab it.... It's a rare luxury and a great opportunity to catch up on the housekeeping!
If you are a regular reader of our blogs you'll know that at Sotic we are beginning to advocate the use of Digital Asset Management to deliver content to websites. Not ready for DAM yet? Here are some things you can do in preparation.
Using symbols in email subject lines is not new, but I still receive relatively few emails making use of them and so find them eye-catching. Have you used symbols before? If not, here's a very quick guide.
Student Matt Kefford is currently spending time on work experience in Sotic's Hastings office. He has provided his thoughts on the 2014 Wimbledon Championship and, like the rest of the UK, wonders if Murray can weave his magic again this year.