Having received some good interest in our previous blog that looked at the importance of User Experience when considering your website and digital marketing, we've decided to dig a little deeper into the five pieces of advice that we highlighted.
Want to engage better with fans? In order to stand the best chance of taking advantage of digital opportunities and avoiding the pitfalls it is critically important to have a clear user experience strategy.
Periscope is Twitter's new live-streaming video app. It has gained unrivalled popularity in a short space of time, and in the words of it's creators it allows users to become "fascinated by the idea of discovering the world through someone else's eyes."
So you've got your Facebook, Twitter and Instagram profiles and want to promote your club, team, brand or project. But how do you use each one? Do you simple fire out the same message or picture across each one or do you tweak it accordingly?
So it's that time of year again. I've glanced at the calendar, made a quick count of weekends and panic has started to set in. Yes .. Christmas is actually just around the corner and if you haven't already considered some digital holiday marketing then now is the time to do so.
Last week we attended the Sports CRM Summit at the ICC in Birmingham which gathered together data insight, marketing and communications professionals from a wide range of sports. Check out our key conference takeaways ...