The integrated relationship which Sotic has created between social media channels and our own Content Management System means clients can quickly reach their supporter base across a range of outlets when they post to their main site. Not only does this allow extended reach to previously untapped markets but also for traffic to be driven back to the website.
Ultimately social media is an opportunity to engage with a totally new audience across the world that might not otherwise have found a natural path to your website. The 'Likes' and 'Followers' acquired to date on your social media platforms might already be substantial but there is always room for growth and increased interaction.
Over and above the accumulation of 'Likes' and 'Followers', social media is a two way conversation engaging with the audience. The beauty of social media is it is the public who to a certain extent do your marketing and promotion for you if they are captivated by a conversation. Generating a dialogue and delivering new and exciting thoughts and encouraging further conversations will increase your reach.
Sotic has a proven track record of delivering results in social media for clubs and governing bodies, engaging with visitors and creating a network across multiple platforms.
We can assist you in many areas of your social media management from the creation and conception, through to full design and implementation that include detailed marketing campaigns across multiple platforms.
Sotic runs various full season social media management services for several clients where we provide a dedicated resource to manage all social media activities.
Working together we compile a strategy around key events, announcements and promotions. We devise creative and provide a persona to allow engagement with present visitors and draw in new supporters. We also provide goals and objectives for delivery and produce transparent reporting on engagement levels and campaign successes.
Clients who presently use the full season management services include Premiership Rugby, IRFU and RaboDirect PRO12.
For more information or to arrange a demonstration, please contact the Sotic Marketing team on +44 (0)207 691 2450 or email firstname.lastname@example.org