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Growing levels of engagement online for Wales Rally GB

Sotic is delighted to continue its long relationship with Wales Rally GB

Wales Rally Gb extend contract with Sotic

Sotic have signed a contract extension which will see us continue to support Wales Rally GB – the British leg of the most challenging motorsport competition on the planet, the FIA World Rally Championship.

This year’s event, which returns with its Service Park to Deeside in Flintshire from the 29th October – 1st November and will take place across north and mid Wales.

Sotic overhauled Wales Rally GB’s digital presence launching a slick, fast new platform in May 2019 and the success of the new website has produced some stunning stats.

Increases in users, pageviews and traffic from organic search

There have been increases across the board with WRGB seeing:

• a 12% growth in traffic coming from organic search
• a massive 58.8% increase in pageviews
• a 50.96% increase in the pages viewed per session (from 2.99 to 4.51)
• a 16.4% increase in new users

Huge drop in bounce rate

There was only one figure that dropped and it’s the bounce rate by a very pleasing 47.96%, meaning that more visitors to the site are staying to view content beyond their landing page.*

Seamless Integration

Catrin Price, Marketing Manager at Wales Rally GB commented:

“We have been absolutely delighted with how the new website has performed since its launch last year.

It seamlessly integrates ticketing, spectator information and press resources and the analytics have illustrated a growing level of engagement that gives us a great platform to build on for the 2020 event.

We look forward to working with the supportive team at Sotic again this year.”

*Figures from 1st June -30th Nov 2019 compared to same period in 2018

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